Boston Globe: 'Halvah is Here'
This is a wonderful Boston Globe article on our halvah by Rachel Ellner! It features one of our favorite retail stores - Our Fathers in Allston, MA.
Halvah is an old-time delicacy for eaters steeped in borcht, smaltz herring, gribenes, matzo brie, and other Jewish food favorites. The tahini-based confection is now more broadly popular as the result of new innovations in Israeli and Jewish cuisines.
Victoria Wallins, owner of Vermont’s Halvah Heaven, sells 10 halvah flavors, including five-spice Silk Road, Espresso, Cardamom Orange, Anise, and Peanut Butter. Maple, a top seller, gives a nod to a New England classic, maple syrup.
From Spain to India and throughout the Middle East, halvah has always taken on local ingredients. But this is new in the United States. Americans have, until recently, known halvah mainly from Joyva’s canonical versions: plain, chocolate-covered, and chocolate marble....