'5 Things You Need to Know About Halvah' - The Food Lens Feature

Each month, The Food Lens asks local experts to share the inside scoop about a particular food or beverage. Thank you of Ellen Bhang for choosing Halvah Heaven...we are such big fans and proud to be featured. 

When Victoria Wallins began researching whether making halvah could be her next venture, one producer discouraged her from trying. He himself was having a difficult time manufacturing and marketing the sweet sesame treat. “That was the green light I needed,” says Wallins. “Halvah was such an unknown, but I knew I had a real gift for starting my own thing.” The entrepreneur had already established and operated two coffee bars, in Brookline and Chestnut Hill, in the ’90s; and later, a home décor shop in Wellesley, which she closed to pursue halvah. Today, under the brand Halvah Heaven, she turns out 10 flavors, including a five-spice-seasoned Silk Road, a lemony Fiore di Sicilia, and a comforting Peanut Butter, a variety not currently listed on her website. She crafts the confections in 18-pound batches at Tuck’s Candies, near her home in Rockport, Massachusetts. “Here was a candy that could be vegan and non-gluten,” she recalls thinking. “It checked all the boxes of where food was going.”...

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